Fundamentals of Digital Marketing
Everything you need to know before starting what it is, how it works, what it pays, and what nobody tells you about the challenges. What is…
Everything you need to know before starting what it is, how it works, what it pays, and what nobody tells you about the challenges.
What is Digital Marketing?
Think about this. You open Swiggy and see an ad for a restaurant. You scroll Instagram and see a reel from a clothing brand. You Google “best phone under 15000” and find a blog. You get a WhatsApp message about a sale.
““Digital marketing is promoting your business using the internet. That’s it. Everything else is just the tools you use to do it.”
It includes Google Search, Instagram, YouTube, email, WhatsApp, your website, paid ads, and more. The goal is simple get the right people to find your business, trust it, and buy from it
| Traditional Marketing | Digital Marketing |
| Newspaper & TV ads | Google, Instagram, YouTube ads |
| Pamphlets & hoardings | Blogs, reels, emails |
| No targeting — everyone sees it | Target exact age, city, interest |
| Can’t measure exactly | Track every click and rupee |
| Very expensive to start | Can start with ₹0 |
